Indian Premier League (IPL) franchise Rajasthan Royals on Sunday announced for the upcoming season of IPL 2019. Rajasthan Royals, will now be seen in new Avtar pink coloured jersey instead of deep blue jersey.
“We are extremely happy to announce our official colour as ‘PINK’. This is an exciting change for us and marks a strategic move in the direction of what we are trying to build our brand into – a fan-driven team that finds ways to win from anywhere,” said Badale.
“We feel that the time is right for us as a brand to invest further into our marketing strategy and create an even stronger brand presence both on and off the field, hence having our First Royal Shane Warne to lead from the front as a Royal Brand Ambassador was important. We welcome him back once again and hope for an exciting IPL season ahead,” added Badale.
Rajasthan Royals’s captain Ajinkya Rahane and mentor Shane Warne revealed that it was the reactions of the fans to their one-match pink jersey last year that made the team think of wearing it throughout.
“We wore pink for cancer awareness in one match last year and the fans loved it. Then we thought that Jaipur is the pink city and we should be wearing pink,” Rahane said on the show.
“I think when we think back the last year and we joined forces with cancer charities and raised awareness about that, the fans coming back and saying we love the Royals in pink. We all started thinking that maybe we should do it full time.
“We then started elaborating that and exploring, Jaipur is the pink city and we thought let’s go with it. The players are looking forward to wearing it and more importantly, the fans they absolutely love it. I think the boys will be rocking the pink this year,” Warne said.